Mission statement
“A statement of the
organization’s purpose—what it wants to accomplish in the larger
environment.”(Marketing: An Introduction. Armstrong/Kotler pg. G10) Our mission for "LIVE" is to provide the consumer with a smooth
and clean tasting vodka. The water from the natural hot spring of Cougar out of Oregon helps
'LIVE" keep you hydrated while you drink it which in return when
consumed in maturation lowers the possibility of a hangover. The lightly sweet amethyst color candy shards also add just a
light touch of flavor, so when someone
ask you if you love it, you'll simply reply "No! I LIVE!!! "Finally, a company’s mission should not be stated as
making more sales or profits—profits are only a reward for creating value for
customers. Instead, the mission should focus on customers and
the customer experience the company seeks to create. .”(Marketing: An
Introduction. Armstrong/Kotler pg. G10)
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