Week 6 EOC: Social Networks and Job Hunting

Week 9 EOC: My Mission Statement

Mission statement

“A statement of the organization’s purpose—what it wants to accomplish in the larger environment.”(Marketing: An Introduction. Armstrong/Kotler pg. G10) Our mission for "LIVE" is to provide the consumer with a smooth and clean tasting vodka. The water from the natural hot spring of Cougar out of Oregon  helps 'LIVE" keep  you hydrated while you drink it which in return when consumed in maturation lowers the possibility of a hangover.  The lightly sweet amethyst  color candy shards also add just a light touch of flavor,  so when someone ask you if you love it, you'll simply reply "No! I LIVE!!! "Finally, a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create. .”(Marketing: An Introduction. Armstrong/Kotler pg. G10)

Week 8: Impletmention Evaluation Control... Final

"Companies generally create yearly marketing plans, although some plans cover a longer period. Marketers start planning well in advance of the implementation date to allow time for marketing research, thorough analysis, management review, and coordination between departments." (Marketing: An Introduction. Armstrong/Kotler pg. mp2) 




"The product adoption process is made up of five stages: awareness, interest, evaluation, trial, and adoption. New-product marketers must think about how to help consumers move through these stages"(Marketing: An Introduction. Armstrong/Kotler pg. 168)

Week 8: Price... Final

“The objective is to maximize profits, not sales. Therefore, the company must weigh the benefits of providing higher levels of service against the costs. Some companies offer less service than their competitors and charge a lower price. Other companies offer more service and charge higher prices to cover higher costs. (Marketing: An Introduction. Armstrong/Kotler pg. 330) There are two different price rates for "LIVE" vodka. If you are purchasing "LIVE" for the first time, the package for the beginner would be, the tall lightly frosted 750ml bottle and its chilled plate with plug in cord starting at 49.99. The reason being slightly higher then a regular or replacement bottle is due to the chill plate. Keep in mind the replacement bottle is ten dollars cheaper at 39.99 but does not come with the chill plate to keep the vodka chill to the serve. We do realize this is a slightly higher price vodka then most you can buy in a local grocery store but we feel strongly on our product and know once the consumer taste the difference in 'LIVE" then any other vodka they well come back for more. "Price is the only element in the marketing mix that produces revenue; all other elements represent costs. Price is also one of the most flexible marketing mix elements. Unlike product features and channel commitments, prices can be changed quickly. At the same time, pricing is the number-one problem facing many marketing executives, and many companies do not handle pricing well."(Marketing: An Introduction. Armstrong/Kotler pg. 276)

Week 8: Distribution... Final

“Some companies state their logistics objective as providing maximum customer service at the least cost. Unfortunately, no logistics system can both maximize customer service and minimize distribution costs. Maximum customer service implies rapid delivery, large inventories, flexible assortments, liberal returns policies, and other services—all of which raise distribution costs. In contrast, minimum distribution costs imply slower delivery, smaller inventories, and larger shipping lots—which represent a lower level of overall customer service.” (Marketing: An Introduction. Armstrong/Kotler pg. 330) Our main distribution location is base out of west Las Vegas Nv. with a few small locations through out the U.S. The reason for the smaller ports is to meet the demands for the larger cities and the special events that we work with though out the year. Here at 'LIVE" we distribute to night clubs, liquor stores, major city airports, and specialty end grocery stores.  Over time we have built close relationships with a few non profit organizations and work out a deal where they do not sale any other vodka during there events and fund raisers and in return we sponsor them with items just as 'LIVE" ice bends and trash dispensers with our logo on them. We also have a similar relationship with other "party" groups as Palm Springs, White Party, and Las Vegas, New York Matinee Party. So not only do we distribute our vodka we also offer the distribution of display items and special services   " Many producers and wholesalers like to develop exclusive channels for their products. When the seller allows only certain outlets to carry its products, this strategy is called exclusive distribution. When the seller requires that these dealers not handle competitors’ products, its strategy is called exclusive dealing. Both parties can benefit from exclusive arrangements: The seller obtains more loyal and dependable outlets, and the dealers obtain a steady source of supply and stronger seller support" (Marketing: An Introduction. Armstrong/Kotler pg.328)

Week 8: Promotion... Final

"Integrated marketing communications ties together all of the company’s messages and images. The company’s television and print advertisements have the same message, look, and feel as its e-mail and personal selling communications. And its public relations materials project the same image as its Web site or social network presence. Often, different media play unique roles in attracting, informing, and persuading consumers, and these roles must be carefully coordinated under the overall marketing communications plan."(Marketing: An Introduction. Armstrong/Kotler pg.382)  We are bless to have a great promotions team and group of close celebrity friends that work with us. A few of our promotion gimmicks have to do with celebrities such as Playmate and reality tv star Laura Croft, Chippendale spokes man and reality star Jaymes Vanughan, and Chennel 8 News anchor Chris Saladnia to be seen drinking and social networking pictures of themselves with our product. We also have a team set aside just who sole propose with the company is just to social network through myspace, facebook, twitter and instagram. Along with those tacktics we have good looking models that walk around a few of the night club vendors and hand out complementary shots through out the night. Through the help of our social networking we have built up close relationships with many special event parties that happen through out the year and offer special sponsorship packages to promote our vodka only at these events.  " Clearly, sales promotion plays an important role in the total promotion mix. To use it well, the marketer must define the sales promotion objectives, select the best tools, design the sales promotion program, implement the program, and evaluate the results. Moreover, sales promotion must be coordinated carefully with other promotion mix elements within the overall integrated marketing communications program."(Marketing: An Introduction. Armstrong/Kotler pg.438)

Week 8: Product... Final

"Marketers are interested in the beliefs that people formulate about specific products and services, because these beliefs make up product and brand images that affect buying behavior. If some of the beliefs are wrong and prevent purchase, the marketer will want to launch a campaign to correct them". (Marketing: An Introduction. Armstrong/Kotler pg.151)Here at "LIVE" we not only offer a great tasting vodka but also a line of other products to go along with it. Of course our main product is the lightly frosted 750ml bottle with amethyst color candy sharps in the neck of the bottle.  Most of our other products have to do with the advertising side of the company as in its mostly product placement. For example when we work with a special event we have shot glasses, ice bends and even disposable trash bends with our logo on them to offer the vendor.  We have a great PR team that helps put our product placement out there. We may be a new brand of vodka but we our one product that knows how to sell itself."Public relations (PR) is very believable—news stories, features, sponsorships, and events seem more real and believable to readers than ads do. PR can dramatize a company or product. Marketers tend to under-use PR or to use it as an afterthought. Yet a well-thought-out PR campaign used with other promotion mix elements can be very effective and economical." (Marketing: An Introduction. Armstrong/Kotler pg.384)

Week 8: Target Market Strategy... Final

"After deciding on its overall marketing strategy, the company is ready to begin planning the details of the marketing mix, one of the major concepts in modern marketing. The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market". (Marketing: An Introduction. Armstrong/Kotler pg.51) Our target market for "LIVE" is key more towards the late 20's mid 30's age group. The group that enjoys going out and being seen in the latest hot spots and drinking the latest drinks. More of the trend stetters group of consumer. With our marketing team we well target all areas of this gonorrhea from straight, gay, black, white, hip hop and even the country goers. We well have something to offer them all. This target market is the group that know they cant really afford our vodka but have to have it to show there social status when in a group setting. "Good marketing companies know that they cannot serve all customers in every way. Instead, they need to focus their resources on the customers they can serve best and most profitably.. Here, the marketer outlines a value proposition that spells out what values the company will deliver in order to win target customers.." (Marketing: An Introduction. Armstrong/Kotler pg.31)

Week 8: Situation or SWOT Analysis... Final

"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)"  (Marketing: An Introduction. Armstrong/Kotler pg. 55) After many months of analyzing our product "LIVE" we have notice both increase in the sales of our replacement bottles through out the vendors locations. Yet a slight decrease in the sales of the starter bottles which cost ten dollars more and come with the chill plate. We believe the reason for this is, is not everyone feels the need to purches the bottle with the chill plate when they can just place there bottle in the freezer and have the same effect. With the help of celebrities such as Playmate Laura Croft, Chippendale Jaymes Vanghuan and Chennel 8 News anchor Chris Salandia the sales in the night life have gone up and have had the opportunities to expand our vendor clientele.   The only threat we have seem to face at the moment is that we are still a new product in the vodka line but are slowly moving up in the industry. "The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." (Marketing: An Introduction. Armstrong/Kotler pg. 56)