Week 8: Impletmention Evaluation Control... Final

"Companies generally create yearly marketing plans, although some plans cover a longer period. Marketers start planning well in advance of the implementation date to allow time for marketing research, thorough analysis, management review, and coordination between departments." (Marketing: An Introduction. Armstrong/Kotler pg. mp2) 




"The product adoption process is made up of five stages: awareness, interest, evaluation, trial, and adoption. New-product marketers must think about how to help consumers move through these stages"(Marketing: An Introduction. Armstrong/Kotler pg. 168)