“Kohler’s overall
objective is to build profitable customer relationships by developing efficient
yet beautiful products that embrace the “essence of gracious living.” (Marketing:
An Introduction. Armstrong/Kotler pg. 43) All though we know
there are a lot of other good vodkas out on the shelves our objective for “LIVE”
vodka is to provide a full experience with our product. We plan to use as many
natural sources in our vodka as pumkin seeds and the water from Cougar hot
springs, to provide a smoother more
clean taste, feel and look to our product. “LIVE” vodka well be provide not
only in local liquor stores but in bars, clubs and also airports. As the owner
of “LIVE” my personal objective is to keep a good relationship with my vendors
and consumers as well.
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