Week 8: Target Market Strategy... Final

"After deciding on its overall marketing strategy, the company is ready to begin planning the details of the marketing mix, one of the major concepts in modern marketing. The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market". (Marketing: An Introduction. Armstrong/Kotler pg.51) Our target market for "LIVE" is key more towards the late 20's mid 30's age group. The group that enjoys going out and being seen in the latest hot spots and drinking the latest drinks. More of the trend stetters group of consumer. With our marketing team we well target all areas of this gonorrhea from straight, gay, black, white, hip hop and even the country goers. We well have something to offer them all. This target market is the group that know they cant really afford our vodka but have to have it to show there social status when in a group setting. "Good marketing companies know that they cannot serve all customers in every way. Instead, they need to focus their resources on the customers they can serve best and most profitably.. Here, the marketer outlines a value proposition that spells out what values the company will deliver in order to win target customers.." (Marketing: An Introduction. Armstrong/Kotler pg.31)