Week 8: Situation or SWOT Analysis... Final

"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)"  (Marketing: An Introduction. Armstrong/Kotler pg. 55) After many months of analyzing our product "LIVE" we have notice both increase in the sales of our replacement bottles through out the vendors locations. Yet a slight decrease in the sales of the starter bottles which cost ten dollars more and come with the chill plate. We believe the reason for this is, is not everyone feels the need to purches the bottle with the chill plate when they can just place there bottle in the freezer and have the same effect. With the help of celebrities such as Playmate Laura Croft, Chippendale Jaymes Vanghuan and Chennel 8 News anchor Chris Salandia the sales in the night life have gone up and have had the opportunities to expand our vendor clientele.   The only threat we have seem to face at the moment is that we are still a new product in the vodka line but are slowly moving up in the industry. "The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." (Marketing: An Introduction. Armstrong/Kotler pg. 56)