Week 8: Product... Final

"Marketers are interested in the beliefs that people formulate about specific products and services, because these beliefs make up product and brand images that affect buying behavior. If some of the beliefs are wrong and prevent purchase, the marketer will want to launch a campaign to correct them". (Marketing: An Introduction. Armstrong/Kotler pg.151)Here at "LIVE" we not only offer a great tasting vodka but also a line of other products to go along with it. Of course our main product is the lightly frosted 750ml bottle with amethyst color candy sharps in the neck of the bottle.  Most of our other products have to do with the advertising side of the company as in its mostly product placement. For example when we work with a special event we have shot glasses, ice bends and even disposable trash bends with our logo on them to offer the vendor.  We have a great PR team that helps put our product placement out there. We may be a new brand of vodka but we our one product that knows how to sell itself."Public relations (PR) is very believable—news stories, features, sponsorships, and events seem more real and believable to readers than ads do. PR can dramatize a company or product. Marketers tend to under-use PR or to use it as an afterthought. Yet a well-thought-out PR campaign used with other promotion mix elements can be very effective and economical." (Marketing: An Introduction. Armstrong/Kotler pg.384)