Week 8: Promotion... Final

"Integrated marketing communications ties together all of the company’s messages and images. The company’s television and print advertisements have the same message, look, and feel as its e-mail and personal selling communications. And its public relations materials project the same image as its Web site or social network presence. Often, different media play unique roles in attracting, informing, and persuading consumers, and these roles must be carefully coordinated under the overall marketing communications plan."(Marketing: An Introduction. Armstrong/Kotler pg.382)  We are bless to have a great promotions team and group of close celebrity friends that work with us. A few of our promotion gimmicks have to do with celebrities such as Playmate and reality tv star Laura Croft, Chippendale spokes man and reality star Jaymes Vanughan, and Chennel 8 News anchor Chris Saladnia to be seen drinking and social networking pictures of themselves with our product. We also have a team set aside just who sole propose with the company is just to social network through myspace, facebook, twitter and instagram. Along with those tacktics we have good looking models that walk around a few of the night club vendors and hand out complementary shots through out the night. Through the help of our social networking we have built up close relationships with many special event parties that happen through out the year and offer special sponsorship packages to promote our vodka only at these events.  " Clearly, sales promotion plays an important role in the total promotion mix. To use it well, the marketer must define the sales promotion objectives, select the best tools, design the sales promotion program, implement the program, and evaluate the results. Moreover, sales promotion must be coordinated carefully with other promotion mix elements within the overall integrated marketing communications program."(Marketing: An Introduction. Armstrong/Kotler pg.438)