Week 4 EOC: B to B vs. Consumer Marketing

"Few brands are more familiar than GE. For more than 130 years, we’ve packed our homes with GE products—from good ol’ GE lightbulbs to refrigerators, ranges, clothes washers and dryers, microwave ovens, dishwashers, coffee makers, room air conditioners, and hundreds of other products bearing the familiar script GE logo." (Marketing: An Introduction. Armstrong/Kotler pg. 158). When you come to think of it, you can walk around almost anywhere and find the GE logo. Just sitting here in my living room as i'm writing this blog I counted 7 items with it. So the question in hand is do you think GE has a better income from doing business to business sales or in the consumer market? "In its business markets, rather than selling to large numbers of small buyers, GE sells to a few very large buyers. Whereas it might be disappointing when a refrigerator buyer chooses a competing brand, losing a single sale to a large business customer can mean the loss of hundreds of millions of dollars in business." (Marketing: An Introduction. Armstrong/Kotler pg. 158)

"In some ways, business markets are similar to consumer markets. Both involve people who assume buying roles and make purchase decisions to satisfy needs. However, business markets differ in many ways from consumer markets. The main differences are in market structure and demand, the nature of the buying unit, and the types of decisions and the decision process involved." (Marketing: An Introduction. Armstrong/Kotler pg. 157) So in general all though the can be consider the yet different at the same time, its all comes down the the realationship between client and buyer. If us as the consumer are happy with the service of the client the demand of the product goes up, if the product sells goes up, the request of business to business goes up as well.